• Otto Vos

Clash of wallets - consumers try, wait but what will they decide?

Updated: Jul 23, 2019

September 2014 Apple launched Apple pay and clearly stated "it is all about the wallet and we start with Apple Pay".

Have a decade later (to frame a bit of history) the wallet concept is still not mainstream. Physical wallets are not replaced en mas, and digital wallets seem to be

Partly this because of the skeuomorphic thinking and design

Also banks offer their consumers the opportunity to show bank accounts of other banks in their banking apps using the PSD2 API's they created for third parties.....which in the end could also be a bank.

#customerengagement #clientsatisfaction

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